Banking that knows you
Weatherbys believes that banking is personal. That every life has its own unique sensitivities, ambitions, triumphs and challenges. That money is wrapped up in life moments that people are emotionally attached to.
So they take the time to listen and truly understand their clients, shaping their advice around what matters most to them. They build partnerships founded on trust and respect—principles that have guided them for generations.
Here, banking is more than a service. It’s a promise to guide, inspire and be there whenever they’re needed. A promise they always deliver on.
A deeper bond
When we spoke to Weatherbys’ clients, they didn’t talk about a bank. They didn’t mention numbers.
Instead, they talked about exceptional individuals, genuinely attentive service and a relationship characterised by warmth, openness and brilliance.
Welcome to banking that knows you.
Evolution with intention
This is not a brand that needs reinvention. It’s a brand that needs to reflect its own truth—authentically, intelligently, elegantly—to enrich the bond between banker and client.
Beautiful, functional and built to last, the evolved brand can adapt effortlessly to different applications while maintaining a quiet sense of confidence.
Designed to flex
At the heart of the evolution sits a carefully constructed masterbrand system that brings clarity across the Private Bank, Business Bank and Racing Bank, while allowing each to express its own character.
Consistent typography and tone of voice provide a strong foundation, creating immediate recognition and trust. From there, colour, layout, photography and messaging allow each business area to speak directly to its audience with confidence and nuance.
The result is a brand that is coherent without being uniform, unified but never repetitive. A system designed not just to look beautiful, but to work beautifully.
Intelligent by design
The creative and written expression translates the brand framework into a richer, more expressive toolkit to build from.
A distinctive tone of voice. Refined typography. A warm but elegant colour palette. Authentic, human imagery featuring actual Weatherbys’ clients. The messaging, crafted mark, brand patterns, illustrations and carefully chosen print materials and finishes that bring depth, warmth and luxury. Every element has been curated to convey trust, understanding and understated sophistication in a way that’s both timeless and contemporary.
Together, these elements give the brand presence without distraction, enabling it to feel both confident and versatile. The result? A brand that’s intelligent, refined and ready to shape tomorrow.
“Working with M&K has been a transformative experience for our brand. Their expertise has helped us clarify our brand model, sharpen our articulation and create something truly unique that sets us apart from our competition. Most importantly, they have ensured the values and essence of Weatherbys remain intact”.
Mark Slaviero
Director of Marketing
Weatherbys
