Weatherbys
Evolving with intention – this brand refresh is not about reinvention. It’s about clarity. It’s about telling the Weatherbys story in a way that feels authentic — intelligent, refined and ready for the future.
The brand refresh is designed to support the Weatherbys vision to 2030, helping articulate who Weatherbys are, what they offer and how they show up. By aligning the brand with the strategic direction of the business, we ensure that it not only reflects where they are today, but is also built to grow and adapt with purpose over time.
Definition
Banking that knows you –the core idea that positions Weatherbys as a bank that understands clients as individuals, anticipates their needs, and builds lasting relationships. More than transactions, it’s about genuine connection — banking shaped around your life, your ambitions and what matters most to you.
Masterbrand
The masterbrand has been built with flexibility at its core. We’ve retained the existing Weatherbys logo but developed a system around it that adapts across contexts, channels and sub-brands — without losing clarity, consistency or recognition. Teamed with a sophisticated colour palette and elegant, considered typography, the identity can flex in tone and application while always feeling distinctly Weatherbys.
Create
Private Bank
The core idea that positions Weatherbys as a bank that understands clients as individuals, anticipates their needs, and builds lasting relationships. More than transactions, it’s about genuine connection — banking shaped around your life, your ambitions and what matters most to you. Banking that knows you.
Business Bank
This stage was crucial in building a clear, shared understanding of the brand as it stands today. Informed by conversations with clients, staff and stakeholders, alongside competitor analysis, sector research and workshops, it laid the foundations for everything that followed.
By listening closely, we began to understand the strengths in the brand, where it needed greater clarity and where there was opportunity to evolve.
Racing Bank
The core idea that positions Weatherbys as a bank that understands clients as individuals, anticipates their needs, and builds lasting relationships. More than transactions, it’s about genuine connection — banking shaped around your life, your ambitions and what matters most to you. Banking that knows you.
Working with M&K has been a transformative experience for our brand. Their expertise has helped us clarify our brand model, sharpen our articulation and create something truly unique that sets us apart from our competition. Most importantly, they have ensured the values and essence of Weatherbys remain intact.
Mark Slaviero
Director of Marketing
Weatherbys