Strategy
Branding Creative comms
We make your brand our business
How? By investing personally in the creativity, in the relationships, and in the care it takes to build a brilliant brand.
The perfect match
You
care about your brand
are open to doing things differently
want to be heard, and challenged
are excited about what the future holds
are looking for a team that gets you
want to enjoy the journey.
We
are passionately creative
work hard to understand you, until
we’re of one mindcare for your vision like it’s our own
respond to your needs authentically, always
will build brilliant relationships with open communication that powers the work forward.
It is an absolute joy working with the team. They feel like an extension of our own. Their creativity and professionalism are exceptional and I cannot recommend M&K highly enough.
Mark Slaviero
Director of Marketing
Weatherbys
Our partners
Different fields, different needs, different people, with one thing in common: an appreciation of the power of human relationships in building the brands of tomorrow.
The thinking
We’re guided by a balance of three persuasive principles that have been around since Aristotle’s day.
On their own, none of this is enough. Together, they’re irresistible. We use this methodology to strengthen the persuasive power in our strategy, ideation and execution.
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Your audience must trust you. We make sure the strategy is sound, the positioning is solid, and the execution is flawless—so your credibility is above reproach.
Craft – attention to detail – consistency – assets – presence
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Your audience needs to feel something. Excitement, hope, fear, joy, frustration, connection, security. That emotion will move them closer to you.
Humour – empathy – storytelling – imagery – tone of voice – insights
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Your audience also needs to think that, rationally, you make sense
for them. The logic will make you seem like the right choice.Data – statistics – features – benefits – explanations