Banking that knows you
Weatherbys knows that banking is personal. That every life has its own unique demands, sensitivities, ambitions. That money is wrapped up in life moments that people are profoundly attached to.
So Weatherbys take the time to really understand their clients, shaping their advice around their lives. They build partnerships founded on trust and respect—principles that have guided them for generations.
Here, banking is more than a service. It’s a promise to guide, enlighten, and be there whenever they’re needed.
A promise they always deliver on.
A deeper bond
When we spoke to clients of Weatherbys Private Bank, Business Bank or Racing Bank, they didn’t talk about a bank. They didn’t mention numbers.
Instead, they talked about exceptional individuals, about genuinely attentive service, about a relationship characterised by warmth, candour and brilliance.
Welcome to banking that knows you.
This is not a brand that needs reinvention. It’s a brand that needs to reflect its own truth—authentically, intelligently, elegantly—to enrich the bond between banker and client.
Beautiful, functional and built to last, the evolved brand is intentionally flexible, allowing it to adapt effortlessly to different applications while maintaining a quiet sense of confidence.
Evolution with intention
At the heart of the evolution sits a carefully constructed masterbrand system that brings clarity across Weatherbys Private Bank, Business Bank and Racing Bank, while allowing each to express its own character.
Consistent typography and tone of voice provide a strong foundation, creating immediate recognition and trust. From there, colour, layout, photography and messaging allow each specialist area to speak directly to its audience with confidence and nuance.
The result is a brand that is coherent without being uniform, unified but never repetitive. A system designed not just to look beautiful, but to work beautifully.
Designed to flex
Intelligent by design
Refined typography. A warm but elegant colour palette. Authentic, human imagery featuring actual Weatherbys’ clients. Every element has been designed to convey trust, understanding and understated sophistication in a way that is both timeless and contemporary. Complete with a distinctive tone of voice, the toolkit gives the brand presence without distraction, enabling it to feel both confident and versatile.
The creative and written expression translates the brand framework into a richer, more expressive toolkit to build from. Details such as the messaging, crafted mark, brand patterns, illustrations, and carefully chosen print materials and finishes bring depth, warmth, character and a quiet sense of luxury.
The result? A brand that is intelligent, refined, and equipped for tomorrow.
Business Bank
This stage was crucial in building a clear, shared understanding of the brand as it stands today. Informed by conversations with clients, staff and stakeholders, alongside competitor analysis, sector research and workshops, it laid the foundations for everything that followed.
By listening closely, we began to understand the strengths in the brand, where it needed greater clarity and where there was opportunity to evolve.
Racing Bank
The core idea that positions Weatherbys as a bank that understands clients as individuals, anticipates their needs, and builds lasting relationships. More than transactions, it’s about genuine connection — banking shaped around your life, your ambitions and what matters most to you. Banking that knows you.
Working with M&K has been a transformative experience for our brand. Their expertise has helped us clarify our brand model, sharpen our articulation and create something truly unique that sets us apart from our competition. Most importantly, they have ensured the values and essence of Weatherbys remain intact.
Mark Slaviero
Director of Marketing
Weatherbys